Dinner, sorted for the whole week.
Serve turns the recipes you already love into a weekly plan and a shopping list your whole household can share. No more 5pm "what's for dinner?"
Free to use. Set up in a couple of minutes.
From "what's for dinner?" to a full trolley in three steps.
Save the recipes you love
Paste a link from your favourite food site or snap a page of a cookbook. Serve pulls out the ingredients and method for you.
Plan the week in a minute
Pick the nights you're cooking and flag the busy ones. Serve suggests dinners from your own library, with quick recipes on quick nights, mixing it up so you're not eating the same thing twice.
Shop with one list
Your plan becomes a shopping list sorted by aisle, with quantities added up. Tick things off as they go in the trolley, from anyone's phone.
Everything dinner needs. Nothing it doesn't.

Your recipes, beautifully kept
Photos, ingredients and method in one place, ready to cook from on your phone.
Plan together
Invite your partner, flatmates or the kids. Everyone sees the same plan and the same list.
Check the pantry first
Already got rice and garlic? Mark them before you shop, so the list only has what you actually need.
Quick nights and leftovers
Flag your busy nights for faster recipes, and see which dinners leave enough for tomorrow's lunch.
Know what's a hit
Rate dinners after you've cooked them. The ones everyone loves become household favourites, so they come round again.
What are we eating this week? Let Serve answer.
Free to use. Bring your favourite recipes and plan your first week tonight.




Buddha bowl
Thai beef salad
Homemade pizza
Beef burgers
Rocket & feta salad